Power and culture essays on the american working class

Pharmaceutical Marketing Plan Case Study. We respect your privacy. Disclaimer: I created this Pharmaceutical Marketing Plan Case Study for power and culture essays class, local pharmaceutical company in Egypt couple of years ago. New Lancia Thesis! All the data presented in this case study are real and practical but might become not relevant to the current status of the product because the plan was created couple years ago. The challenges and level of details explained in this article would be really valuable to Master Marketing Planning and see how a complete Marketing Plan looks like. Also, there is no right or wrong in marketing, the more you practice the better you get. So try to take the following Pharmaceutical Marketing Plan Case Study as a Start to see how full fledged marketing plan looks like. This Pharmaceutical Marketing Plan Case Study created for DELPIRAMATE ® which is anti-epileptic and anti-migraine Product, manufactured by Delta Pharma Company in power and culture, Egypt, it’s active ingredient is Topiramate. Here under the full Pharmaceutical Marketing Plan Case Study I created for DELPIRAMATE: Key issues, current position, potential overview of the outcome. Mission, Vision and Value. PESTEL (External Audit), Internal Audit, Porter 5 Forces and SWOT. Financial & Marketing Objectives. Competitive Marketing Strategies, Segmentation, Targeting, Positioning. Marketing Mix (7 P’s). Tasks, resources, Budgeting , contingency plans. 7. Monitoring and control. Let’s start the thesis journey and enjoy full Pharmaceutical Marketing Plan Case Study … 1. Executive Summary: (Pharmaceutical Marketing Plan Case Study) DELPIRAMATE is essays working, antiepileptic and personal statement, anti migraine Product. DELPIRAMATE was positioned in Migraine and was prescribed in Epilepsy only. The new product development strategy is to be positioned in Epilepsy as Main indication (75%) and essays american, Migraine as Minor Indication (25%). DELPIRAMATE Competitive Advantage Strategy is Cost Leadership and its double Scored competitive advantage. DELPIRAMATE in the Introductive Phase of the research topics PLC and in Market Penetration Stage in Ansoff’s Matrix, which need more investments to grow and proper control of power pull and push strategies. DELPIRAMATE Market Share Units was 4.5 % in 2007, 8.5 % in examples, 2008 and the Marketing Objective is to be 15% in 2009 from and culture essays on the american working Total Topiramate Market. DELPIRAMATE Market Share (Units) in for descriptive essay, 2007 was 16.7%, in 2008 was 26% and the Marketing Objective for 2009 is 41% from Total Topiramate 100mg Market. DELPIRAMATE will achieve the expected Market Share in 2009 through proper management of the Seven P’s consistently and power essays american working, effectively. The Internal Communication factors are of great impact to achieve the DELPIRAMATE Marketing Objectives in 2009. 2. Statement Examples! Corporate Strategy: (Pharmaceutical Marketing Plan Case Study): Delta Pharma aims to be ranked within the top ten companies among the Arabian generic pharmaceutical manufacturers in the coming ten years. Power And Culture Essays American Working Class! Development & innovation are our concerns to produce outstanding products required by the medical professions. What’s really needed versus what really exists is the equation that we commit ourselves to achieve. We therefore concentrate our main efforts in introducing & promoting products variety in the pharmaceutical markets. Our merciful thinking is to produce different medications for serious diseases to satisfy our customers’ requirements. Sharing interest & mutual cooperation with international research centers for technology transfer of genetic medicines is descriptions for descriptive essay, one of power and culture essays our future strategies. All our actions & interactions reflect the highest quality because we provide the highest standards of shonto begay ethics & integrity. Good leadership using empowering, modeling leads to sustained superior performance . We have found that to be a successful company we must let people to power essays on the american working think, let them to express themselves & to thesis work with a team spirit. All tomorrow’s reality started with today’s great ideas. So no specific age or size, only creativity is all we need. We are responsible for identifying, anticipating and satisfying customer’s requirements. That’s why you are always in our mind. Because your healthy life comes first, our mission is to power and culture essays on the working operate a better place to live in. Our mission is to best statement examples produce products with the highest quality that will satisfy customer needs & improve life. 3. Macro/Micro Analysis (Macro and essays american working class, Micro environmental Audit): Pharmaceutical Marketing Plan Case Study. 3.1.1. Political Factors affecting Macro-environmental Analysis: (Pharmaceutical Marketing Plan Case Study): 3.1.1.1. Stability Of Political System: The political system in Egypt is stable since 28 February 1922 (from UK). In 2003, Egypt’s corporate tax rate was 40%, reduced to 32% for industrial companies, and profits made through export operations. Branches of foreign companies are treated the same as domestic companies. The government is planning to introduce a uniform corporate tax structure. Personal income tax is assessed according to a progressive schedule with rates from 5% to 25%. Retirement Owners! The standard deduction for a single person is E£2,000 (about $328). The main indirect tax is the General Sales Tax (GST), set at 10% for most product, and 25 on power american working a few others. Services are taxed at lower rates of descriptions for descriptive 5% and 10%. And Culture Essays Class! There are also stamp duties that range from ranging from E£100 to E£600 (roughly, $15 to $100). Generally the Multinational Pharmaceutical Companies are having lower turnover than National or Local Pharmaceutical Company. To Reduce Our Turnover in N-92: we should focus on the Internal communication within N-92 and Satisfying our Internal Customers first. The Internal Communication will be discussed in the marketing mix. 3.1.2. Economic factors affecting Macro-environmental Analysis: (Pharmaceutical Marketing Plan Case Study): There is general world economic crisis allover the world but in Egypt, we didn’t affect yet with that crisis. The National Companies (as DELTA PHARMA) is likely effected than International or Multinational Companies. The Economic Price of DELPIRAMATE is better than all of the competing products, which resulted in an opportunity of increasing its market share within the global economic crisis. The Inflation rate in new lancia, Egypt is high in class, comparison to USA or UK. The inflation rate in Egypt is research, 18%. As you know by increasing the inflation rate, the purchasing power decrease. But DELPIRAMATE isn’t affected yet because its economic price is helping the patient to purchase the product. Telephones – mobile cellular: 30.065 million, which means those customers are willing to pay for Pharmaceutical Products. 3.1.2. Social Factors affecting Micro-environmental Analysis: Egypt Population : 83,082,869 (July 2009 est.) . 0-14 years: 31.4% (male 13,345,500/female 12,743,878) . 15-64 years: 63.8% (male 26,823,127/female 26,169,421) . 65 years and over: 4.8% (male 1,701,068/female 2,299,875) (2009 est.) female: 25.2 years (2008 est.). Population growth rate: 1.642% (2009 est.). 3.1.3. And Culture On The American! Environmental Factors affecting Macro-environmental Analysis: (Pharmaceutical Marketing Plan Case Study): DELPIRAMATE PRODUCT isn’t affected to the environmental changes as some pharmaceutical products; hormones. Except the previous factor, the environmental changes aren’t affecting the DELPIRAMATE efficacy or safety. 3.1.4. Legal Factors affecting Macro-environmental Analysis: (Pharmaceutical Marketing Plan Case Study): The Five changing dynamics For Micro Environmental Analysis. Porter Five Forces. Social Topics! SWOT Analysis. 3.2.1. The Five changing dynamics For Micro Environmental Analysis: Business. Competitors. Power And Culture Essays! Suppliers. Customers. Stakeholders. 3.2.1.1. Business Factors affecting Micro Environmental Analysis: (Pharmaceutical Marketing Plan Case Study): Organogram Of N-92 Business Unit: (Pharmaceutical Marketing Plan Case Study): (Pharmaceutical Marketing Plan Case Study): (Pharmaceutical Marketing Plan Case Study): Newly diagnosed patients. Conversion from shonto another AED to DELPIRAMATE. Partial Onset Seizures. Lennox Gastuat Syndrone. Generalized Tonic Clonic Seizures. Prophylaxis of Migraine Headache. (Pharmaceutical Marketing Plan Case Study): The remainder is extensively metabolized by hydroxylation, hydrolysis, and glucuronidation. Power And Culture Essays On The American! Six metabolites have been identified in shonto begay, humans, none of which constitutes more than 5% of an administered dose. (Pharmaceutical Marketing Plan Case Study): psychomotor slowing 4.1 % memory problems 3.3 % Fatigue 3.3 % Confusion 3.2% Somnolence (state of and culture on the working class near-sleep) 3.2 % Patients with Renal or Hepatic Impairment, have a risk of Calculi information (especially in predisposed patients). So hydration is social paper, recommended to reduce the risk. Teratogenic effects ( in mice, rats and rabbits). Calculate the Risk/Benefit Ration. Excreted in Breast Milk. Discontinue Nursing or the Drug. Symptoms of overdose may include but are not limited to: seizures dizziness, drowsiness, tiredness agitation depression speech problems blurred vision, double vision troubled thinking loss of coordination inability to respond to things around you loss of consciousness confusion and essays on the class, coma fainting upset stomach and stomach pain loss of paper appetite and vomiting excessive hunger shortness of breath; fast, shallow breathing pounding or irregular heartbeat muscle weakness bone pain. A specific antidote is not available. Treatment is entirely symptomatic. 3.2.1.1.2.2 Competitive Marketing Intelligence: (Pharmaceutical Marketing Plan Case Study): (Pharmaceutical Marketing Plan Case Study): The previous data shows that total Egyptian Market, Anti-epileptic Market, Anti-migraine Market and Topiramate Market is and culture on the american, growing, which is an opportunity for new lancia thesis, DELPIRAMATE to grow. The Market Leader (Rx) is TOPIRAMATE. Market Leader (Value) is TOPAMAX. (Pharmaceutical Marketing Plan Case Study): Delta Pharma; Neuropsychiatry Department is a great sector which have good financial environment, and we always are looking for the best financial assists that can help us to and culture essays get the most of descriptions waterfall essay our Product Specialists. Tips for essays on the working, enhancing the Financial Environment that N-92 as: Increasing Product Specialists Net Salary to 1400-1500 LE. Facilitating Cars from the 1st month of Work; even if Company Cars not Own Cars. Fuel Expenses or Transportation Expenses. New Lancia Thesis! Clear Incentive Scheme to make the essays on the american working class Product Specialist to make DELPIRAMATE the STAR in early shonto begay, the Market. And Culture Working! Other financial issues will be discussed in the Marketing Mix (People Part). (Pharmaceutical Marketing Plan Case Study): The great technical process always help the system to be step forward. We Have ETMS (Electronic Territory Management System). Providing Laptops for top management. facilitating the spring shonto begay essay Internet access for Office Managers. Providing Professional e-mail account for each employee in Delta Pharma. And Culture American Class! Different types of new lancia thesis electronic reports; marketing intelligence reports, weekly plan, weekly reports…etc. The Five changing dynamics For Micro Environmental Analysis: Business. Competitors. Suppliers. Customers. And Culture Essays! Stakeholders. 3.2.1.3. Thesis! Suppliers Factors affecting Micro Environmental Analysis: (Pharmaceutical Marketing Plan Case Study): DELPIRAMATE Supplier is to the Production factory in power and culture essays on the working, 10th Of Ramadan City. DELPIRAMATE 100 mg is provided in enough quantities all over 2009-2010. Examples! We have an issue in DELPIRAMATE 25 mg , if we can produce it, the results will be great in penetrating the market very powerfully. DELPIRAMATE have 8 distributors: Sales Analysis of Distributors Performance: Recommendations for better Distributors Management: For DELPIRAMATE, the most important distributors are: The Five changing dynamics For Micro Environmental Analysis: Business. Competitors. Power Working! Suppliers. Research Topics! Customers. And Culture American Working! Stakeholders. 3.2.1.4. Customers’ Factors affecting Micro Environmental Analysis: (Pharmaceutical Marketing Plan Case Study): Our Target Segment is Neuropsychiatry (NU-NP) Doctors as main customers. More details will be in Segmentation & Targeting Part. (Pharmaceutical Marketing Plan Case Study): I will conduct four marketing researches for DELPIRAMATE, each one conducted one quarterly basis. On each quarter, I will send Research Proposal for each one conducted for DELPIRAMATE. The main tool in the 1st Year Of Marketing Researches is the Questionnaire, which will contain quantitative and qualitative questions. The main facility for executing the marketing researches is through roundtable discussions as 1st target activity then Group meetings as contingency plan (in case of limited financial resources). The time-lines as following: 1ST Marketing Research: May-June-July. 2nd Marketing Research: August-September-October. 3rd Marketing Research: November – December- Jan. 4th Marketing Research: Feb-March-April. I will conduct four roundtable discussion on the year plan, all of the loyal customers (High Potential and High Prescribed ) are invited at the 1st month of each quarter, to get the maximum benefits from each one. To be discussed in best statement examples, the marketing mix. The Five changing dynamics For Micro Environmental Analysis: Business. Competitors. Suppliers. Customers. Stakeholders. 3.2.1.5. Stakeholders’ Factors affecting Micro Environmental Analysis: The External and Connected Stakeholders aren’t forming any risk on DELPIRAMATE, considering the Internal Stakeholders: Employees: also they aren’t having any power in power american working, Deciding the marketing dynamics in Delta Pharma. New Lancia Thesis! Managers: the senior and power and culture essays class, top management aren’t risky also on paper DELPIRAMATE Marketing dynamics. But the power and culture on the american class following are the stakeholders that are controling the dynamics of DELPIRAMATE: 1 Business Unit Director of Neuropschaitry Sector Of DELTA PHARMA (Dr. Mohammed Refaat). Dr. Mohie Hafez (CEO Of DELTA PHARMA). The Five changing dynamics For Micro Environmental Analysis: Business. Competitors. Suppliers. Customers. Stakeholders. The Five changing dynamics For Micro Environmental Analysis. Shonto Begay Essay! Porter Five Forces. SWOT Analysis. (Pharmaceutical Marketing Plan Case Study): (Pharmaceutical Marketing Plan Case Study): There are no risk of Substitute Threat for DELPIRAMATE, as there are no herbal medicines or complementary medicines that can provide the same efficacy as DELPIRAMATE. Other Topiramate molecules, other antiepileptic or anti migraine molecule aren’t considered as substitutes rather than direct and indirect competitioers. The Bargaining Power Of Buyer is american working class, helping the DELPIRAMATE to grow, as it’s the most economic cost for the patient. The following Pie chart shows that the market leader for Topiramate molecule is TOPIRAMATE for paper, all conc and for 100 mg conc. From the Previous Data, you can conclude that Topiramate Market is growing, so it’s a good opportunity to enter a new products for different companies there. opiramate market is contains one brand (original molecules) and 2 generic molecules, one of them is the market leader, so upon power essays american working release of new product with different conc. (25, 50, 100 mg) , you can predict that there is paper, a great risk of entry competition if the power and culture essays on the conc. 25 mg of DELPIRAMATE not released yet, as its help in of a waterfall, stabilizing the penetration phase of DELPIRAMATE molecule. 3.2.2.4. Bargaining Power Of Suppliers: (Pharmaceutical Marketing Plan Case Study): There are no Bargaining Power Of Suppliers for DELPIRAMATE. Power On The American! But considering the Bargaining Power of Distributors, Delta Pharma is minimizing that power through: Availability of Seven Distributors and One Direct Sales, no concentration of distributor. Topics! Recruitment of Distributors Manager, who is directly responsible for dealing with sales issues, returns and and culture essays working, other problems with distributors. High relationship with distributors especially Ibnsina. Size of Purchases is coming with DELPIRAMATE side as it’s the most economic price for values, Pharmacists, Al-Mona’saat and Military Hospitals. There are no switching costs for distributors as most of them getting the same % of Product discount. Some Bonuses may differs in power and culture essays on the american class, different quarters as promotional incentives for values research paper, Pharmacists. 3.2.2.5. Rivalry Among Existing Competitors: (Pharmaceutical Marketing Plan Case Study): Antiepileptic Market is and culture american working class, Growing 4.8% PPG in 2008 than 2007. Social Paper Topics! Antimigraine Tiptan Market is growing 5.2 % PPG in 2008 than 2007. Topiramate Market is growing for the 3 competitive products in 2008 than 2007 by 16%, 73%, 31% for TOPAMAX, TOPIRAMATE and DELPIRAMATE respectively. The following charts illustrate some important conclusions about TOPIRAMATE MARKET. The Five changing dynamics For Micro Environmental Analysis. Power Essays On The! Porter Five Forces. SWOT Analysis. (Pharmaceutical Marketing Plan Case Study): The Objective Of S.W.O.T. Analysis for DELPIRAMATE: The strengths and Weaknesses are representing where is DELPIRAMATE now, while the Opportunities and research paper, Threats are representing where the DELPIRAMATE can go in the future. (Pharmaceutical Marketing Plan Case Study): Strong Portfolio for power on the american class, DELPIRAMATE supported by Strong Company Portfolio; DELTA PHARMA. Sales Of DELTA PHARMA YTD Oct. 2008 = 96,895,500. Statement! Sales Of Neuropsychiatry Sector Oct. 2008 = 21,709,264. PPG % Units MAT Nov. 2008 = 31.4%. Strong Management Team for N-92. Good financial resources to sponsor KOLs, participation in conferences exhibitions, roundtable activities and group meetings. Distribution Manager for managing all of the issues for distributors sales. Lack of 25 mg conc. No Clear Detail Aid for DELPIRAMATE. No Clear Product Positioning. And Culture American Class! High Workforce Turnover (16% of total PS in N-92). New Lancia Thesis! Low Net Salary for power essays on the american, P.S. in a comparison with Multinational Companies. No Financial Director. Low Internal Communication (will be enhanced through the new lancia new BUM. The willing of management team to and culture essays american working class invest for descriptions of a for descriptive, this Product; considering the detail aid and promotional tools. Power! New Positioning for DELPIRAMATE for 100mg (as main indication for switching the early current patient, add-on therapy, or refractory cases) which acquire 100 mg rather than the new cases for on the american, 25 mg. New generic products with 25, 100 mg will easier than DELPIRAMATE unless the release of 25 mg. Descriptions Of A Waterfall Essay! Competitive Marketing Activities of Janssen Cilag and Sabaa Companies. The Global world Economic Crisis if reached Egypt will affect the sales generally although DELPIRAMATE the most economic one in Topiramate Market. The Five changing dynamics For Micro Environmental Analysis. Porter Five Forces. SWOT Analysis. 4. Marketing Objectives: (Pharmaceutical Marketing Plan Case Study): The following data shows how I built the Marketing Objectives for DELPIRAMATE: Summary of the financial Marketing Objectives: (Pharmaceutical Marketing Plan Case Study): The Marketing Objectives Set is matching the Growth Rate of All Topiramate 100 mgs comparative analysis and All Topiramate Molecules. The Marketing Objectives set, was based on the growth rate got from working IMS from 2007 and 2008. The Topiramate Market, antiepileptic market, anti migraine Triptan market, Total Neuropsychaitry Market and personal, Total Egyptian Market is power and culture essays working class, growing, which give the DELPIRAMATE a great opportunity to pass from Introductory phase to growth phase. 1.Completing all of the Marketing Communication Tools within the 1st Quarter of Activating my work 15th of April till 15th of June. The main Marketing Communication Tools are: The Detail Aids; Binder for Epilepsy and Migraine indications. Finishing the Medical Articles campaigns. Making one roundtable Discussion in a Reputable Place for KOLs. Begay! Managing the Promotional Campaigns with Field force. Managing the Marketing Campaigns in Neuropsychiatry Conferences. Managing the Group Meetings for Product Specialists. 2.Four Marketing Researches in power essays on the working, four quarters from my starting work, each one held on each quarter. 3.Minimizing the internal customers (Employees in N-93) turnover through continous developmental programs in a coordination with the Business Unit Director. 4. Increasing the employees quality of delivering DELPIRAMATE messages, analyzing the sales results, managing distributors, improving the social research topics frequency of power working visits and minimizing the gaps between planning and execution. 5. Increasing the early spring learning environment for N-92 employees through continuous delegations and assignments. 6. Maximizing the power and culture essays working class Other qualitative objectives will be explained in the people part of research paper Marketing Mix. Barriers for Implementation of the Marketing Objectives: (Pharmaceutical Marketing Plan Case Study): High Employees turnover in N-92 (15% of the headcount). Lack of good internal communication due to top managerial changes. Lack of Top-down learning environment for Product Specialists except the and culture on the american class employees who were working with Dr. Mefreh. Lack of Clarifying the Sales objectives in matching the Organization Vision and Strategy. Low disposable income for new lancia thesis, Product Specialists in a comparison to power and culture on the american Multinational Companies, which results in their transient performance till they find new opportunities. Lack of Transportation Expenses till the delivery of Cars. Delaying the Salaries of research paper Product Specialists till the 1st week of each month. The Policy of and culture working Under balance; the product specialist get part of the salary till he passed three months in the company, which results in loosing their enthusiasm and best personal statement, loyalty. The Policy of Under balance; the product specialist get part of the salary till he passed three months in the company, which results in loosing their enthusiasm and loyalty. Low Financial Coordination in prepaid booking system for hotels; in Traveling Region out of Cairo for Field Force Activates or Group Meetings. Power And Culture Working! Delaying the delivery of finance prepaid for research paper, group meetings (this item considering the Product Specialists). 5. Marketing Strategies: (Pharmaceutical Marketing Plan Case Study): 5.1. Competitive Marketing Strategy for DELPIRAMATE: Competitive Advantage Strategy. Growth Strategy. Marketing Positioning Strategy. 5.1.1. Competitive Advantage Strategy (Porter’s Generic Strategy): DELPIRAMATE is acting through the unique marketing strategy, which is the Cost Leadership Competitive Marketing Strategy. Power And Culture Essays Working! We can’t act though differentiation and cost leadership, otherwise our product won’t get a competitive advantage strategies in the market. E.g. from Market Communication; ITESALAT in its launch stage, as it was acting in descriptions for descriptive essay, differentiation and cost leadership, so they stuck in power essays american working, the middle. But Mobinil acting though Cost Leadership and Vodafone acting though differentiation Strategy. 5.1.2. New Lancia Thesis! Growth Strategy (Ansoff’s Matrix): (Pharmaceutical Marketing Plan Case Study): Justification beyond Ansoff’s Matrix: From the following PLC, you can understand that DELPIRAMATE in power and culture american class, in the introduction phase (which is Market Penetration), while TOPIRAMATE and TOPAMAX are in the Growth Phase (which are moving from Market Penetration to Market Development) 5.1.3. Marketing Positioning Strategy: The Positioning Strategy is the new lancia thesis Strategy that N-92, Neuropsychiatry and Delta Pharma as a whole company should adapt. This strategy isn’t including DELPIRAMATE as N-92 and Neuropsychiatry Sector and Delta Pharma. Competitive Marketing Strategy for DELPIRAMATE: Competitive Advantage Strategy. Growth Strategy. Marketing Positioning Strategy. 5.2. Segmentation, Targeting and Positioning: For TOPAMAX in 2007 and power and culture american working class, 2008. For TOPIRAMATE in descriptions for descriptive, 2008. For DELPIRAMATE in 2008. The Statistics are based on and culture essays american working Prescriptions Index: MAT Sept. 2007, and MAT Sept. 2008. Segmentation and Targeting Of Total Country for Physicians: 5.2.1. Segmentation and new lancia thesis, Targeting Per Manager: X1 = Giza Regions (Dokki, Agoza, Mohandeseen, Sahafyeen, Faisal, Giza, Haram, Manial, Badrasheen, Sayeda Zeinab, Half Of Down Town, Azhar, Abdeen, Half Of Down Town, Badrasheen, Sayeda Zeinab, Maadi, Helwan, Masr El Adeema). X2 = Cairo Regions (East, Zatoun, Ain Shams, Shobra & Shobra El-Khima, El-Mataryah, El Zaher, Abbasia, Bab El-Shehriah, 2/3 Of Heliopolis, 2/3 of Shobra & Shobra El-Khima, 1/3 Heliopolis, Rood El Farag). X3 = Alex1, Alex2, Behera, and Kafr El-Shikh. X4 = Domiat, Ismalia, Port Said, Mansoura, Meat Gamr, Aga, Dekernas, Manzala, Simbelawyeen, Belkas, Sherbeen, Mattaria, Abu El Azayem, Abu Hammad, Abu Kebeer, Al Zakazik, Suez, Kaluibia. X5 = Basyon, Santa, Kafr El Zayat, El-Mahala, Sammanoud, Tanta, Zefta, Menofia. X6 = Upper Egypt (Aswan, Quena, Sohag, Beni Suif, Fayoum, Asuiot). 5.2.2. Segmentation and Targeting Per Specialty/Manager: (Pharmaceutical Marketing Plan Case Study): 5.2.3. Power And Culture Working Class! Segmentation and Targeting Per Specialty/Manager: From IMS data MAT Nov. 2008: TOPAMAX Sales = 47,000 Unit. TOPIRAMATE Sales = 53,500 Unit. So the Market Leader in Units is TOPIRAMATE . But from IMS Prescription Index MAT Sept. 2008 : So the values paper Market Leader in Rx and Units should be TOPAMAX . This means the Product have been replaced through the Pharmacist, because of more economic price of the Generic; TOPIRAMATE and means that Product Specialists of power on the TOPAMAX aren’t visiting the Pharmacies frequently . Frequent Sales Campaigns to Pharmacies and Key Pharmacies, we can achieve a High Market Share and Sales (in Units) because the most economic Product is DELPIRAMATE. Out Great Opportunity to Cover: 1.CARIO / GIZA with full field force man power. The previous data was in 2007, so If we have recent data of IMS, will be GREAT Opportunity to monitor the values Marketing Dynamics in and culture working class, Egypt Territories. 6. Marketing Tactics (Marketing Mix) or 7 P’s : (Pharmaceutical Marketing Plan Case Study): 6.1. New Lancia! Promotion (Marketing Communications): (Pharmaceutical Marketing Plan Case Study): Marketing Communications tools for DELPIRAMATE: Pull & Push Strategy Branding Marketing Communication Mix. It’s considered as Unstable Business because: The business dynamics of the A.M. Accounts is changing. There is power essays on the american working class, a Power of Place (Power Of A.M. Accounts): which require special discounts, bonuses, different from statement season to power on the another. The Purchases are affected by Place (Account) Budget, so there is instability in values paper, this business. And Culture American Class! The key customers (Doctors) are focused, so there is a power of controlling the business which affected by satisfying their business needs. The companies are competing together in this market, so the account get the best offer accompanied by services; discounts, bonuses, ethical services…etc. Because all other previous six factors, it makes this market changing, so the CASH COW of this market isn’t sustainable (if we achieved a high market share there). Product Specialists’ Distributors Management : DELPIRAMATE is personal, distributed thought: UCP and IBN SINA is representing almost 50% of Distributing our Products to Pharmacies for both sales Representatives and Telesales. EGYDRUG, and power and culture essays on the american working, PHARMAOVERSEAS need to be targeted through TeleSales only. Each Product Specialist responsible for: Visiting the best examples Top 2 Distributors Sales in his Region. Follow up with telesales and sales rep for each distributor, and pushing DELPIRAMATE Product to Pharmacies (as I show in the GREAT OPPORTUNITY Part of Marketing Strategies; the TOPAMAX Rx is replaced by TOPIRAMATE through Pharmacists Power). Product Specialists’ Distributors Relationships Management: The Product Specialist should have a very good relationship with: -The Branch Manager of the and culture essays on the working class Distributor. – National Sales Manager Of the Distributor. – Sales Supervisor of the region that P.S. promote DELPIRAMATE in. – Telesales Supervisor (for the region that P.S. Paper! promote DELPIRAMATE in). – Sales Representative in his Region. – Telesales (that promote DELPIRAMATE in power and culture, his region). Important Keys for Pharmacies Management: We need to social paper get the electronic data of Sales / Pharmacy from the potential distributors (especially UCP) twice monthly to: To Track the essays on the american sales for new lancia, top 15 pharmacies. Taking correcting actions for each pharmacy. Each Product Specialist responsible for: Give us data about Top 15 Pharmacies in on the american, his Region. Values Research! Send us Report every 2 weeks about: Selling DELPIRAMATE to TOP 15 Pharmacies with the 1 sales Rep./Distributor/Weekly. The P.S. should know who is the Sales Rep. that cover most of power and culture on the american his Region. Each P.S. should go in a double visit with Sales Rep. to top 15 Pharmacies weekly. From the doctors’ List, every Product Specialist should cover his doctors’ List frequency: each Product Specialist list should vary from 80 to 120 doctor. Always Rx are increasing the Growth Rate Of DELPIRAMATE and help in CASH COW in plans for business owners, the later growth phases of the product. How To Make DELPIRAMATE Adopted by the Customer? 2 & 3. On The Working! Brand Awareness & Brand Attitude: (Pharmaceutical Marketing Plan Case Study): This is could be assessed through Qualitative and Quantitative Marketing Research. In Roundtable Discussion, or Group Meetings: the Discussion Guide may be contains: Perceptual Map/Positioning Map : to assess the Price/Quality. Personal Statement Examples! Brand Celebrities Map. Questionnaires. For Assessing Brand Attitude: This could be achieved through E-marketing, as we can assess the doctor behavior when browsing our website; what are the most common concerns, what are the power american 1st issues attracted their attention. For Achieving Brand Awareness: – Marketing Campaign to announce DELPIRAMATE website, asking the best examples doctors e-mails to send them our weekly or monthly newsletters. (Pharmaceutical Marketing Plan Case Study): This is could be assessed through: Quantitative Assessment: through a questionnaire distributed for Pharmacists to assess about the patient behavior in power class, purchasing the DELPIRAMATE. Qualitative Assessment : through the relationship between Product Specialist and Pharmacists. The assessment tool done through personal observation (by our Product Specialist in 2-3 hours in early shonto begay essay, the pharmacy as a campaign for this objective). Marketing Communications tools for DELPIRAMATE: Pull & Push Strategy Branding Marketing Communication Mix. Please note the power and culture following branding ideas are built in the 1st few weeks of building the values research marketing plan, so the below are preliminary ideas before getting briefed to advertising agencies and before the concept of digital marketing and Multi-Channel Marketing developed as well: I will Create Binder that contains 2 parts: The Binder Personality is Cake like shape to represent the double Scored shape. The Binder will be launched at the Start Of August 2009.Considering the typography, design, color, slogan an identity will be proposed open the approval of this Marketing Plan. Here under the summary of DELPIRAMATE Marketing Communications Mix: (Pharmaceutical Marketing Plan Case Study): DELPIRAMATE Profile. Characteristics Of DELPIRAMATE. Elements Of DELPIRAMATE. Power American Working Class! DEPIRAMATE Portfolio. Product Life Cycle (P.L.C.). DELPIRAMATE Portfolio Planning Tool: Boston Consultancy Group (B.C.G.) Matrix. Social Paper Topics! Growth Strategy (Ansoff’s Matrix) for DELPIRAMATE. New Product Development for DELPIRAMATE. Product Adoption for on the american working, DELPIRAMATE. Have been explained in the Micro Environmental Analysis. 6.2.2. Characteristics Of DELPIRAMATE: 6.2.2.3. Spring Shonto Essay! Physiological Characteristics: (Pharmaceutical Marketing Plan Case Study): (Pharmaceutical Marketing Plan Case Study): DELPIRAMATE is containing all of the and culture american working class four elements for any Product Management: The active ingredient is : Sulfamate Substituted Monosaccharide. DELPIRAMATE used for best personal, Epilepsy and power and culture on the american, Migraine Managements. DELPIRAMATE as a Tangible Product: Contains all the benefits that have been illustrated in Product Profile, and the DELPIRAMATE pack that have been mentioned in Product Profile. DELPIRAMATE as an Augmented Product: (Pharmaceutical Marketing Plan Case Study) DELPIRAMATE is of a for descriptive, containing a unique COMPETITIVE ADVANTAGE; the power on the american DOUBLE SCORED FORM of DELPIRAMATE. DELPIRAMATE is the most economic Product in Topiramate Molecules, which make the patient is willing to use it frequently (especially in Migraine) without any economic burden. Which resulting in increasing the disposable income for the patient, so it provide him with potential future advantages in saving more money for different life purposes. (Pharmaceutical Marketing Plan Case Study): The Product is distributed in all the Six Distributors who are distributing the Product in all Egypt territories. DELPIRAMATE is in spring begay, the introduction Phase of the power on the working P.L.C.; Product Life Cycle. In this stage the Sales grow but at a cost. To make our Product moves fast to thesis the growth phase, we need to on the american class invest and predict that the profit isn’t going to values cover the and culture american class cost in this phase, until the product pass the Breakeven point in the growth phase. In this Phase, our Growth Strategy is Market Penetration; so we need to penetrate the research paper market very well with the new positioning and and culture on the american working class, high workforce capabilities. 6.2.6. DELPIRAMATE Portfolio Planning Tool: Boston Consultancy Group (B.C.G.) Matrix: B.C.G. Matrix for Total Topiramate Molecules: B.C.G. Matrix for Total Topiramate 100mgs Molecules: (Pharmaceutical Marketing Plan Case Study): 6.2.7. Growth Strategy (Ansoff’s Matrix) for DELPIRAMATE: 6.2.8. Social Paper! Product Adoption for DELPIRAMATE: New Product Development Tactics Of DELPIRAMATE: 1. And Culture Essays American Working Class! Repositioning of DELPIRAMATE in: -Epilepsy (as Main Indication, by 75%). – Migraine (as minor Indication, by 25%). 2. Showing the values research paper Competitive Advantage Of DELPIRAMATE: -Double Scored Competitive Advantage (100 mg contains 25 mg in power on the american working class, the same pack). – The Most economic Cost for the Patient. (Pharmaceutical Marketing Plan Case Study): The Pricing Strategy of DELPIRAMTA already have been set, non of the three competitive products changed the paper topics Pricing Strategy in the last 2 years. All of the Pharmaceutical Market becomes Price Sensitive these days, so it became like FMCG Price Perception Most Likely. In the Egyptian Culture: For Doctors: they perceived that if the power working patient can buy the Brand, will be better than buying the Generic Products. That is why we should train our Product Specialist about Our Total Quality Management and DELTA Pharma Certificates. Big Part of the Patients are favoring the Economic Products, and the DELPIRAMATE is the most economic Product in the Topiramate Products. (Pharmaceutical Marketing Plan Case Study): 6.4.1. Paper! DELPIRAMATE Channel Strategy: is Intensive Channel Strategy. 6.4.2. Distributors Sales Analysis: mentioned & strategy set in the Micro Environmental Analysis. (Pharmaceutical Marketing Plan Case Study): The Physical Evidence is one of the important factors in DELPIRAMATE Success. So we want to consider the following issues: Availability of Meeting Rooms for DELPIRAMATE Sales Team. Availability of Training Room for DELPIRAMATE Product Profile, Selling Skills for Product Specialist or launching for essays, any coming campaign. Research Paper! Availability of Training tools for DELPIRAMATE; Data show, U Shape Training Room, Adequate Physical Environment and power and culture on the class, Flip Chart. Essay! Specializing Separate Rooms for Marketing Managers than Sales Managers. On The American! Availability of Data show for A.V. Actions (which conducted by Product Specialists). Availability of Printer, Laptop for values paper, each Manager to manager, print and and culture essays working class, facilitate the working environment. Some items are already being applied in our company and some will be improved when we moved to our new office. (Pharmaceutical Marketing Plan Case Study): Process mean the Power Of Coordinating all of the working effectiveness in DELTA PHARMA. Considering DELPIRAMATE, the best system of confirming the Process is to: Every Product Specialist apply his A.V. Action Two Weeks at least before the A.V. Any reservation or booking of hotels, to be processed as early as possible and don’t wait till we search for contingency plan. Any financial communication should be communicated to only one person (as Financial Manager) to prevent the early spring begay bias, problems and on the, mistakes. Recruitment of social research a skillful Human Resources Manager, which is responsible for Recruitment and Placement, Training and Development, Performance Appraisal, Compensation and Benefits and Creating Unique. Code of Ethics for our Company. (Pharmaceutical Marketing Plan Case Study): Always the power and culture People or Internal Communication is the Most forgettable item in Marketing Mix and in companies Strategies. I am preparing a Marketing Plan for Internal Communication with employees, but the most important items are the followings: 1. Respecting the Physical Intelligence of the Employees (PQ): (Pharmaceutical Marketing Plan Case Study): This can be done through paying them salary that is satisfying their needs and make them loyal to our company. If DELTA PHARMA is paying salaries for Product Specialists that make them having competitive advantage than other employees in other companies, definitely they will be loyal to our company and they will unleash their passion and use their talents to make DELTA PHARMA the best organization in the world. If the Salary of Product Specialist shifted from 1250 LE (as Net Salary) to paper 1500 LE (as net salary), the Product Specialist will be satisfied but not loyal also. If the Net Salary of Product Specialist has been shifted to 2500 LE, they will be Delighted to work in DELTA PHARMA. Power And Culture Essays American! Also when we announce that our Net Salary for Product Specialists is 2500 LE, we will get the Best Product Specialist in the Market, getting Calibers will make the Company image, Sales and Profitability step forward. Creating motivating incentive scheme, incentive scheme that help the employees to gain 15,000 – 20,000 upon the achieving the annual target. Every Employee should deliver the company car (either its company to be owned, own car, or company car) within the 1st month of work. Personal Statement! Or Adding Transportation Salary to their Salary till they deliver the Car. Power Essays On The Working Class! The Transportation Salary should be 1000 L.E. -Through continuous training programs all over retirement plans owners, the 2009-2010 agenda, this training agenda with its dates should be announced for the whole year, so every Product Specialist will understand that there is a great added value in working in DELTA PHARMA company. – Giving the Product Specialists more delegations and assignments rather than working as product specialist, those delegations could be to conduct presentations (of their interest) every months in front of each others, to read books and explain it to each others, to power and culture on the working class give them marketing assignments, sharing with them the next strategies for the company. Respecting the Emotional Intelligence of the Employees: I suggest the new lancia thesis make the following idea with our employees: 4.1. Make A BOX for receiving the “ New Ideas” , positive feedback about our internal communication results with them. 4.2. Making a BOX called “KAIZEN” which means “Continuous Improvement”, in which every Product Specialist put the problem he saw its affecting our business (both internal or external factors) with its possible solution or their suggestion to solve the problem. 4.3. Making a BOX called “Just for essays american, you”, this box is values, specialized for Personal or professional problems that the power essays on the american working class Product Specialist is thesis, facing. Each Product Specialist is asked to power american working put his problems and his suggestions to improve the problem. The name of Product Specialists in this BOX is optional. 4.4. Conducting the same previous three ideas through three different e-mails , each e-mail contains one of the three solutions for Internal communication. Respecting their Spiritual Intelligence (SQ): I see , we should take our employees to of a for descriptive essay trip each month or 2 months (2-3 trips), this trip isn’t containing any scientific meetings, its main objectives is to inspire and motivate the american class employees, so it will be full of exercises, games and assignments that inspire their motives to be loyal to our company. Recruiting HR Manager to perform the five job descriptions that have been mentioned before. (Pharmaceutical Marketing Plan Case Study): (Pharmaceutical Marketing Plan Case Study): Every Month about: Sales Achievement Vs Forecast. GAP Analysis. Performance Appraisal for paper, Each Product Specialist: -Group Meetings/Commitment to Marketing Activities. – Achieving total no. of visits and working, frequency of visits /Month. – Covering the KOLs / Product Specialist Territory. -Sales Achievement Vs Target. Budget Actual Vs Forecast. Research Topics! Comparing the power and culture on the american working class Budget results Vs Actual Results. Early Spring Essay! Internal Communication Survey. DELPIRAMATE Workforce and power on the american working, Corrective actions for Turnover. Congratulations, you have completed the Seven Step for Marketing Planning in personal examples, this Pharmaceutical Marketing Plan Case Study , here under the summary of the marketing plan: Key issues, current position, potential overview of the outcome. Mission, Vision and Value. PESTEL (External Audit), Internal Audit, Porter 5 Forces and SWOT. Financial & Marketing Objectives. Competitive Marketing Strategies, Segmentation, Targeting, Positioning. Marketing Mix (7 P’s). Tasks, resources, Budgeting , contingency plans. 7. Monitoring and control. If you really think you need to Master Marketing Planning then here is your chance to get my eBook: Marketing Planning Guru eBook : Click here. Also, you can enjoy one-to-one Intensive Guerrilla Marketing Training , Coaching , or Consulting with Mohammed Magdy. Click here for one-to-one Intensive Guerrilla Marketing Training. Click here for power and culture essays working, one-to-one Guerrilla Marketing Coaching. Click here for one-to-one Guerrilla Marketing Consulting.

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